Make Your Claim

Brand guidelines

How Make Your Claim looks, speaks and stays compliant. For third-party agencies and the internal team. Make Your Claim is a trading style of Benson Goldstein Ltd and must never be locked up with the Benson Goldstein mark.

Colors

Deep blues carry trust; orange carries action. Max two block colours per view. Click a swatch to copy its hex.

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Typography

One family: Inter (Google Fonts), weights 400–800. Headlines are Extra Bold (800) with tight leading; body is Regular 17px/1.6. Key figures are bolded inline.

Inter is the nearest open match to the live site's face — pending confirmation. Get Inter →

Claim on average £829*
Display · Inter 800 · 48–64px · headline navy #14284B
Could you be owed money?
H2 · Inter 800 · 32–48px · often a question, panel blue or navy
Discretionary commission arrangements
H3 / card title · Inter 700 · 22px
Using basic details, we will find your past agreements back to 2007+ and we will then assess if you're owed compensation.
Body · Inter 400 · 17px/1.6 · slate #344054 · bold the key tokens
*Average payout figure. Not all consumers will be eligible for compensation.
Small / legal · Inter 400 · 14px · every figure's qualifier lives here

Iconography

Thin-stroke orange line icons, usually inside a thin orange ring on white cards. Navy filled circles with white checks for list bullets. The blue/orange check-burst is the trust mark. No emoji, ever.

Ringed benefit icon
✓
Navy check bullet

Where the original SVG set isn't available, use Lucide line icons (2px stroke) tinted CTA orange — the approved substitute.

Buttons & UI components

Every button is a full pill. The CTA label is always "Find Your Agreements". Radii: pill buttons, 12px inputs, 16px cards, 24px panels.

Find Your Agreements → Find Your Agreements → Find Your Agreements →
£
No upfront fees
Benefit card — white, 16px radius, soft shadow, centred.
£829.00*
Stat tile — deep blue, always with a footnote marker
CNC. Netti
★★★★★
Review card — initials avatar, gold stars, verbatim quote.
Important: notice block — orange tint, bold lead-in. Used for compliance-critical statements.

Live React components for all of these ship in this design system (components/core, forms, content).

Imagery & photography

Warm, natural-light lifestyle photography of real people checking their finances — plus cut-out car and receipt composites for the claim story. No illustration, no stock-blue corporate imagery.

Hero couple
Hero — coupleDownload
Car and receipt
Car + receipt compositeDownload
How it works
How-it-works, chip labelsDownload
Press logos: Which? BBC The Telegraph

Tone of voice & copy rules

Voice
  • Second person: "you could be owed compensation"
  • First-person plural for the firm: "we will find your agreements"
  • Plain English — explain jargon inline (PCP, HP, DCA)
  • Benefit-led headlines, often questions
  • Bold the key tokens mid-sentence: basic details, 2007+
House rules
  • The CTA string is always "Find Your Agreements"
  • Sentence case headlines; Title Case CTAs
  • No emoji, no exclamation marks, no urgency/scarcity language
  • No em or en dashes in new output — use commas or hyphens
  • UK English throughout

Compliance rules

MYC is a regulated claims brand (SRA-regulated Benson Goldstein Ltd). These are non-negotiable in every asset:

1. Every figure carries its qualifier. £829*, £1,658**, No Win No Fee*** — the marker must resolve to a visible footnote on the same asset. Figures must be consistent across ad, link preview and landing page.
2. Hedge every outcome. "Could be owed", "where appropriate", "compensation is not guaranteed". Never promise a payout or timeline.
3. The free-route disclosure is mandatory: "You do not need to use a Claims Management Company (CMC) or a Law Firm. You can complain directly for free to your lender, use the FCA consumer redress scheme or if unsuccessful the Financial Ombudsman Service. Solicitor fees, if used, are up to 15% - 30% excluding VAT of any successful claim."
4. The identity disclosure is mandatory: "Make Your Claim is a trading name of Benson Goldstein Ltd, a company registered in England and Wales (company number 14417365), authorised and regulated by the Solicitors Regulation Authority under SRA No. 8003245."
5. Scheme status note (while suspended): "The motor finance redress scheme is currently suspended. These figures do not represent a live entitlement. Successful complaints are unlikely to receive compensation until 2027."
6. Fee bands, verbatim where fees are stated: £1–£1,499 → 30% (max £420) · £1,500–£9,999 → 28% (max £2,500) · £10,000–£24,999 → 25% (max £5,000) · £25,000–£49,999 → 20% (max £7,500) · £50,000+ → 15% (max £10,000). All exclusive of VAT.

Every new marketing asset goes through the MYC ad compliance review before publication. Findings are subject to compliance sign-off (Javid).

Social & ad templates

Ready-made, compliance-footed layouts. Figures and disclaimers travel together — do not separate them.

Paid social · 1080×1080
Link preview / OG · 1200×630
Slide templates · 1280×720

Email template

600px single-column, white card on the light blue ground, orange pill CTA, full regulatory footer. Table-based HTML, safe for major clients.

Downloads

Everything a third party needs to produce on-brand MYC work — for humans and for AI tools.

Media pack
Both logo files, design tokens, the LLM prompt and usage rules in one zip. The complete starter kit for agencies.
Download .zip ↓
ZIP · 64 KB · v1.0
Design system JSON
Machine-readable tokens: colours, type scale, radii, spacing, shadows and the hard brand rules. Import into Figma, Tailwind or a token pipeline.
Download .json ↓
JSON · 2 KB · v1.0
LLM prompt
The whole brand — colours, components, voice and compliance rules — as one prompt. Paste into Claude, ChatGPT or any AI tool to generate on-brand MYC assets.
Download .txt ↓
TXT · 3 KB · v1.0
Logo files are screen-resolution rebuilds pending master artwork. Photography and press logos download individually from the Imagery section.

Do's and don'ts

Do
  • Use pill buttons with the circle-arrow
  • Keep "Find Your Agreements" as the only CTA string
  • Pair every figure with its footnote on the same asset
  • Alternate white / light blue / deep blue sections
  • Use warm lifestyle photography
  • Run new assets through compliance review
Don't
  • Lock up MYC with the Benson Goldstein mark
  • Redraw or recolour the wordmark
  • Use emoji, urgency language or guarantee wording
  • Quote a figure without its qualifier
  • Introduce new block colours or gradients
  • Use square or rounded-rectangle buttons